Studied Industrial Design at Monash Uni and dreamt of working as a product designer for Philippe Starck while honing my sketching and scamping skills.
Scored my first job working for a Sydney Industrial Design Firm designing planes, trains & automobiles.
Founded boutique design agency Igloo with good mate Tony Prysten and turned it into Australia's leading digital agency before flogging it to a public company in 2008.
After taking a year off exploring the world, I joined Australian Agency of the year - Cummins&Partners as creative director and had the chance to work on an amazing assortment of film, photography and ad campaigns
The next stage of my adventure continues in 2016 when I begin to work independently on adventure, lifestyle and tourism projects utilising a unique blend of branding, content and strategy.