Andrew Englisch | Creative Director | | Cardrona Ski Resort Rebrand
166
portfolio_page-template-default,single,single-portfolio_page,postid-166,ajax_fade,page_not_loaded,,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-4.11.2.1,vc_responsive

Cardrona Ski Resort Rebrand

About This Project

In 2015, I was commissioned by New Zealand’s Cardrona Ski Resort to perform a complete brand overhaul. Working with the fab marketing and management team I based myself on the mountain for a week and ran a series of creative strategic workshops to work out how we could develop an original and compelling advertising platform for 2016 and beyond. As part of the process, I worked with renowned adventure photographer Julian Apse and shot and filmed a series of vignettes of the local characters and personalities that tapped into the core DNA that makes Cardrona unique and unlocked a unique brand proposition. My ongoing involvement includes signage, website, advertising, photography and an exciting series of movies which will be released in the the 2016 winter season.

Agency

Englisch

Date
Category
Advertising, Branding, Photography, Video
Tags
Cardrona, englisch, New Zealand, Skiing